Why OTB
If you are a retailer selling products that must be ordered months into the future, you need open to buy planning to insure that you order the correct quantities. It doesn’t matter whether you’re just planning your store, if you’ve recently opened, or even if you’re well established, if you’re not using open to buy to plan your buying, you’re just guessing.
Whether you’re store is small or large, whether you operate one store or many, the process is exactly the same, the only difference is the size of your numbers.
Every retailer needs open to buy planning.