Trade shows take time, but don’t rush them. They are tiring, so wear your comfortable shoes. Sleep at night rather than party. Your buying should be the HARDEST part of what you do as a retailer. Do it right and everything else is a dream. Do it wrong and everything else is a nightmare.
Well before going to the show, have your OPEN TO BUY plan ready so you KNOW HOW MUCH TO BUY. Without that you’re guessing and you’ll OVERBUY because there are too many things encouraging you to buy. Your OTB plan will help you hold the line. But before you start committing your dollars, take the time to walk the show from one end to the other and make your notes as to the most exciting items. Rate them – 1, 2, or 3 – so you can return and look a second time at the 1’s. If they still look great and the markup will be to your advantage and they fit your plan, go ahead and write the order. But if, after seeing everything else that “1” no longer shines, change the rating and move on.
This “one–two” punch of ratings and your OTB plan will set up the coming season to be a winner. You can do it, we can help!
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, and the only one that’s guaranteed. We have no contract, you have no risk! Call 310-829-5148 today with your questions at or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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