You’re there, you’re back, or you’re heading out. Every retailer has to get to the summer shows to see what’s coming for Fall, Winter and Spring. You don’t want to miss out! Every line will be displayed to the hilt and the reps will be looking to sit you down, dazzle you, and take your order. The new merchandise will fly out the door – you think, so why not write the order?
Well, maybe you should. But maybe you shouldn’t! Have you seen every item from every vendor to be sure that the items you’re buying are the very best? Probably not, walking the entire show before you commit makes you feel like a fraud and you want to feel like a power buyer. Remember that power buyers buy too much.
Next, and even more important, have you brought your open to buy plan? What? You don’t have an open to buy plan? Remember this one simple fact – if you buy merchandise without an open to buy plan, you will overbuy! If you overbuy, you will spend the Fall, Winter, and Spring marking down your bloated inventory trying to raise cash to pay the bills. While those with an open to buy plan will probably be planning raises for all of their employees because the merchandise has sold quickly and completely as new orders roll in. Open to buy insures that you will always be profitable.
Stay cool at the hot summer shows with myotbplan.com. You’ll know how much to buy for each department, for each month for the next 12 months. It’s easy, accurate, affordable, accessible, supported 10/7, guaranteed and there’s no contract!