Retailers get so busy doing all of the things they do, that they don’t understand why it’s not paying off. And it never will until they get the help they need to actually make money. Retail is fun and involving and more work than anyone realizes. But it can be controlled and set up to produce excellent returns.
The answer is open to buy planning. What makes retail difficult to deal with is overbuying. All retailers do it as they are encouraged by the reps to buy MORE. “Don’t miss a sale, you might not be able to get more!” they chant. And when the retailer buys into that refrain, they also buy into excess invoices and markdowns. There’s no riches because the money that should be going into your pocket is being given to your customers via markdowns.
Open to buy eliminates your buying problem. You’ll buy better items in the right quantities for delivery at the right time. Problem solved! When merchandise is selling through rather than being marked down, there will always be a profit. Enough of that spells retail riches. It’s easier than you think, but it won’t happen without open to buy.
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, the only one that’s guaranteed and has no contract. You have nothing to lose and so much to gain. Call 310-829-5148 today with your questions or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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