Those are wise words – and they are simply the truth. Every rep will encourage you to buy MORE and it’s easy to fall into that trap because they are pushing you to get it now or you won’t be able to get it later. And they offer discounts, deals, and dating programs that make their offers sound like free money. But it’s not. Once you start taking MARKDOWNS on all that extra merchandise (which comes with invoices, in case you forgot), those beneficial deals fade like smoke and you’re left with a negative cash flow.
Even if the reps are selling lines you’ve done well with, don’t fall into the trap. Buy what you need according to your OPEN TO BUY PLAN and you’ll never go wrong.
There are always other lines just waiting for your business and it will take very little effort to redirect your customer to what you have rather than what you had. Make sure your sales staff realizes that their jobs depend on converting all walk-ins into customers.
When you buy within your open to buy plan, you will always be in a position to make money. And isn’t that why you’re doing this?
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, the only one that’s guaranteed and has no contract. You have nothing to lose and so much to gain. Call 310-829-5148 today with your questions or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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