Remember the guy who was too proud to ask for directions no matter how far out of the way he went. Sounds like some retailers I know. Technology has helped drivers with GPS, navigation systems and phone directions and technology exists to help retailers as well.
It’s really sad that so many retailers resist using open to buy planning to determine their buying budgets. They seem to feel that buying the right amount of merchandise, for the right department, for delivery at the right time will inhibit their creativity. Well, it won’t! Open to buy will not only keep your inventories lean and turning, but will also reduce markdowns and dramatically improve cash flow.
With a solid buying budget in place, based on YOUR anticipated sales and YOUR desired turn rates, you can go to market and prove your creativity by buying within the constraints of your open to buy plan. This will actually help you to choose the best available merchandise to meet your buying plan. It’s totally a win/win.
There are systems and services available and any of them would be better than not utilizing open to buy planning. However, if you want to be guaranteed that your open to buy is the easiest, most accurate, most accessible and best supported plan available and you don’t want to be locked into a contract, myotbplan.com is the answer.
Your most direct route to retail success is myotbplan.com!