Every retailer’s #1 question is “How Much Should I Buy?”. It is the most important question in retailing and the right answer will mean the difference between bloated and lean, productive inventory and payable vs. excess invoices. It’s THAT important.
It makes you wonder why every retailer is not using OPEN TO BUY planning, but they’re NOT. There are many reasons and the most prevalent one is part of everyone’s personality – we would prefer to do the things we like and ignore the things we don’t. Since retailers are primarily CREATIVE types, they tend to shun numbers and computers. Probably because they haven’t found a system that is easy to use, accurate and not time consuming.
Even if they found the magic system, would they use it or would their natural aversion to numbers keep them overbuying and marking down excess inventory and losing money? After 35 years of dealing with retailers, I’m still at a bit of a loss to understand what makes them tick. I just know that the system they need is available and I try to encourage them to improve everything about the retail experience by using it!
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, the only one that’s guaranteed and has no contract. You have nothing to lose and so much to gain. Call 310-829-5148 today with your questions or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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