April Fools (in any month, really) are those retailers that do their buying without open to buy planning. Yes, it’s more fun to go to market and live the life (for a few hours anyway) of a “Big Buyer”. The reps love you and can’t get enough of your stories, but in the end, you’ll be facing bloated inventories, excess invoices, large markdowns and the negative image they brings to your store.
When you go to market (see a rep, visit a merchandise mart) without using open to buy planning you’re driving your store further into the red. And what for? When open to buy planning is available to help you properly plan your buying based on Your anticipated sales and YOUR desired turn rates, the two elements that drive your store.
The other side of the coin is the Smart Retailer who plans well, buys right, turns quickly and profits mightily. And it’s not that difficult to get on board with open to buy planning. As soon as you do, you’ll see where your current inventory and your future orders are out of balance and have your buying plan for the next 12 months.
It’s not rocket science, but there are differences is the systems available in terms of accuracy, accessibility, completeness, price and support. MYOTBPLAN.COM scores at the top in all of these areas and we encourage you to get in touch by phone or through the web site. We are the only system to guarantee your success.
Open to buy planning is critical to the success of any retailer. It’s importance comes into play every month of the year. You’ll be an April Fool every month you’re without open to buy.