What makes a happy retailer? Some cognac in your coffee in the morning? Would a 10% up tick in sales do it? How about finding a new merchandise line that no one in town has? Would having all of your crew show up on time dressed with style, and eager to greet the customers do it?

There’s really only one thing that can make a retailer happy and that’s a store that is continuously profitable. Now just because you’re profitable doesn’t mean there won’t be constant fires to put out, people that don’t show up, unhappy customers, problems with the merchandise, etc, etc, etc. But when your store is profitable (not on paper, but in the bank), you have the time and inclination to be ready for and to take charge of those daily fires.

Profitability does not depend on sales. Don’t get me wrong, I’m definitely in favor of maximizing sales and would encourage every retailer to keep trying new ways to attract, nurture and satisfy customers. Profitability hinges on the buying.

So many retailers look at buying as something they need to get out of the way so they can get back to selling. They short cut trade shows and only spend the minimum time, usually just going to see a few favored vendors. Buying should be the most labor-intensive part of any retailer’s job. Every trade show available should be attended. And worked from opening until the show closes.

Show floors should be seen from one end to the other before orders are written. Miles of shoe leather must be left on those carpeted cement floors. Before going to a show, the successful retailer will have a plan, a solid open to buy plan based on anticipated sales and desired turn rates. Only when an open to buy plan is developed and continuously revised will a retailer be ready to start looking at merchandise.

So have your open to buy plan and then see everything before you buy anything. When you do, you’ll always make money and you’ll definitely be a happy retailer.

Subscription Information

By filling out the form below, you are merely indicating your interest in becoming a subscriber to myotbplan.com. The cost per store is $150 / month and includes 30 departments. Additional departments are available at 10 departments for $25/month.

We will call you (if you are in the US) or email you with additional information and ask for your credit card information as the subscription cost is charged to your credit card automatically every 30 days.

There is no contract and every subscriber is covered by our Performance Guarantee. The system is supported from 9AM to 7PM PST 365 days a year and you are encouraged to call as often as you have questions.

You will be required to read our general instructions before you begin filling in your data and there is detailed information about each screen on the screen you're working by simply clicking the Help icon at the top.

The program is easy to use, accurate, affordable, accessible, supported and guaranteed. It's simply the best open to buy plan available. We will contact you as soon as we received your information. Please be complete.

Subscription Form

Subscription Form

All fields required