Some retailers feel that missing any sale is the deadliest sin. So, they buy more. The truth is that if you want to be a profitable retailer, you must miss some sales. You can’t be all things to all customers or you will be out of business. You need to do a great job with the majority of your customers and that will only happen when you let OPEN TO BUY PLANNING guide your ordering.
Not only is it overwhelming and harder for a customer to make a buying decision when there are too many choices, it’s a nightmare for your staff. Working with a limited budget based on YOUR anticipated sales and YOUR desired turn rates is the only way to receive the right amount of merchandise in each category at the right time to support your sales and achieve the turn rates you desire. And turnover is the key to retail profitability.
Once you realize that too much of a good thing is a bad thing and are more targeted in your buying, you’ll find that you are meeting your desired sales, reducing bloated inventory, eliminating excess invoices, raising turnover, reducing markdowns and raising cash flow. With open to buy planning, it’s all good!
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, the only one that’s guaranteed and has no contract. You have nothing to lose and so much to gain. Call 310-829-5148 today with your questions or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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