When retailers open stores, they take an existing space and work with it or build their dream store just the way they want it to look. In both of these cases they are missing the important first step – HOW MUCH DO YOU EXPECT TO SELL?
Sales are dependent on many factors – location, promotion, displays, staff, selection, environment, and demographics. All of these factors taken together will yield a REALISTIC sales plan. How much you WANT to sell is not nearly as important as what you EXPECT to sell. Trying to figure your sales by “square foot” is a total waste of time. So, the very first thing any retailer needs to look at to determine store size is expected sales. With that in hand, only an open to buy plan can turn those sales numbers into a buying/inventory plan so you know your inventory needs. Your store is there to house your correct inventory and that will tell you your ideal store size.
If your store is too large, there are ways to easily make it visually smaller so your store can be “full” with a smaller inventory. If your store is too small, you will need to turn your inventory faster and open to buy will enable you to do that. No matter whether your store is too big, too small or just right, open to buy will enable you to maximize your sales with the smallest possible inventory.
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, the only one that’s guaranteed and has no contract. You have nothing to lose and so much to gain. Call 310-829-5148 today with your questions or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
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