Recently, another profit driven retailer subscribed to myotbplan.com. As I spoke with him to get background, store information, and credit card information, he revealed he had been using an open to buy consulting service for the past five years.
And they were charging him $1,200 a month to see him once a month with a stack of reports. That’s not a typo, $1,200/month. Now, I realize services are expensive since you are basically paying the reps salary, but if a retailer nets 10% (and not all do), it would take at least $12,000 in additional sales each month just to cover that expense.
And it gets worse. This retailer is bright and motivated and set up his data on myotbplan.com the night I sent him his login information. The next morning in my email were several questions. I wrote back for him to call me and we would go through everything.
When he called, we both logged into his data and I took him step by step through the program. The good news is that every time I do that, I find that the program is really complete, easy to understand, easy to use, and puts the information that retailers need at their fingertips. The bad news is that after five years with this consulting service and all of those invested dollars for their “service”, he was grossly over inventoried and his turn rates were tragically low.
We have had a couple more conversations and he is totally committed to reducing his inventory, raising his turns and getting profitable using myotbplan.com. And now he’s paying just $150 per month and can speak with me anytime he desires and we can review his data and keep him on target. Aside from the obvious savings each month in fees, he will now start down the path of real profitability.
He subscribed at the right time since as we head into the holiday selling period, NOW is the best time to see where your inventory is out of balance and target those areas for reductions. He’ll also be able to review his outstanding orders for spring and make sure they are in line.
He’s now on his way to cleaning up his inventory and future orders. He’ll be totally prepared for the upcoming show season. How about you? If you subscribe now, you can be set up in a few hours and on your way to profitability. Don’t let the busyness of the holiday season stand in your way of making the right decision on improving your bottom line. Subscribe to myotbplan.com today or call Mort with your questions. There’s nothing to lose and everything to gain.