Reps are always going to sell themselves to encourage you to buy MORE. It’s a trap that most retailers fall into and one that can only be avoided with OPEN TO BUY PLANNING. When you meet with a rep in your store, at a merchandise mart or at a trade show, having your open to buy plan along will eliminate the temptation to let the reps dazzle you with their DEALS, DISCOUNTS, and DATING. All of these sound really good, but their benefits evaporate when MARKDOWNS are taken to dump the EXCESS INVENTORY you have bought in order to pay your bills.
Great relationships with your reps is a good thing as long as you are totally in control of your buying dollars. Your store is a path to profit and only your open to buy plan can keep you focused and moving to that target. The smart reps will realize that in the long run, if their products are as good as they think, you will buy more than if they push you to buy big quantities that are beyond your plan. There are some great reps around and you know who they are. They’re the ones who work with you for your success by letting you make the right decisions. Never be afraid to let your reps know who is in charge. There are always more vendors.
myotbplan.com is the best open to buy system available! It’s easier, more accurate, more accessible, better supported, and the only one that’s guaranteed. We have no contract, you have no risk! Call 310-829-5148 today with your questions at or just fill out the no obligation Subscribe form online and we’ll call you. Why wait?
#opentobuy #myotbplan #retailsuccess #reducemarkdowns #stopoverbuying #retailbuyingplan #knowhowmuchtobuy #improveturnover