myotbplan.com is the logical evolution from THE OTB BOOK Software that has helped thousands of retailers to improve their buying, inventory position and cash flow since it was introduced in 1985 as a paper based system. In 1987, the system was offered as PC software and then later as Mac software. The open to buy system behind the software was developed back in 1970 by Mort Haaz in an attempt to reign in his overbuying habit. His store was growing fast, but his buying caused the inventory to grow even faster.
The OTB system he developed enabled him to reduce his inventory by three quarters while allowing continued growth. His turnover quadrupled and his cash flow soared. After owning and operating other single and multiple location retail operations, Mort decided to refine and package his OTB system and began marketing it to other retailers. Mort has spoken extensively at trade shows across the country and written frequently for trade publications on the need, benefits and workings of productive OTB systems.
Mort’s dream has been to see every retailer have an OTB system. myotbplan.com is the realization of that quest for an accurate, affordable, and accessible system.