THE PARABLE
Once upon a time in a town just like yours there was a retailer just like you. He loved to buy and had the ability to select terrific merchandise. He thought he had a “feel” for quantities, but always seemed to overbuy. He was offered so many deals, discounts and dating plans that he just couldn’t resist buying MORE.
He hoped with his good taste he could succeed without a formal buying plan. His style was to “wing it” in the marketplace. When he firs opened, his store was filled with great items. But as more and more merchandise arrived, the earlier items, which had sold well to begin with, began to accumulate – as did invoices.
Even though sales were good, cash flow was poor and he was forced to mark down merchandise to raise cash to pay the bills. His customers were delighted that his fabulous inventory was almost always on sale.
One morning, he woke up and thought, “I’m not making any money!”. He realized that guessing about quantities was the problem. He had been heard that myotbplan.com guaranteed that their plans would eliminate guessing and improve everything about buying and merchandising his store. Since there was no risk he signed up.
Not only did the system tell him how much to buy in each category for the next 12 months, it aided him in selecting only the best items to fill his dollar plan.
He used myotbplan.com to develop his buying plan and FOLLOWED it. No matter what the reps threw at him, he was prepared with his plan. His merchandise flowed with the seasons. He always had exciting new items in just the right quantities at the right time. Turnover continued to improve and more sales were generated from a smaller inventory base. His customers were now coming in to see what was new – not what was on sale. Cash flow was strong and after all the bills were paid there was always a profit at the end of the month.
THE MORAL.
If you want to always have the best items in the right quantities – and make more money – you need to use myotbplan.com.