Think about it. Retailers are falling by the wayside on a regular basis. And it’s not a new phenomenon. It’s been happening since there were retailers and the cause is almost always the same.

Retailers know their customers, so they know what to buy for them. They know how to do displays that will entice them and encourage them to buy. They know how to promote to bring them in and they know how to set up their stores to make the shopping experience pleasurable.

So, what’s the problem?

A retail business is pretty simple. Merchandise is purchased, marked up and put on the sales floor. When it is sold, it should generate enough money to pay the vendor for the merchandise, contribute to paying the overhead (rent, labor, advertising, utilities, taxes, etc.) and leave a profit. If that sounds easy, it really is. The problem comes when more merchandise is purchased by the retailer than can be sold. When that happens, there is not enough cash to pay the vendors and/or the overhead, and certainly not enough to yield a profit.

In order to move the excess merchandise and generate cash to pay bills, retailers will put merchandise on sale (take markdowns). While this will raise some short term cash, it creates problems. A big problem is training your customers to be “sale” shoppers, but the biggest problem is when the prices are reduced, there might be enough to pay the vendors, but not enough to pay the overhead, so one or the other (or both) have to wait and that causes more problems. At some point, there’s just too little cash and too many payables and retailers have to close.

Retailers can avoid these problems by harnessing their urge to overbuy with open to buy planning. When a retailer lets lose their creativity, style, and flair within the confines of a numerical plan based on anticipated sales and desired turn rates, they are headed for success rather than failure. Open to buy planning will guide a retailer to buy the right quantities in each merchandise category for delivery at the right time.

Simply put, open to buy planning is a formula for success.


Subscription Information

By filling out the form below, you are merely indicating your interest in becoming a subscriber to myotbplan.com. The cost per store is $150 / month and includes 30 departments. Additional departments are available at 10 departments for $25/month.

We will call you (if you are in the US) or email you with additional information and ask for your credit card information as the subscription cost is charged to your credit card automatically every 30 days.

There is no contract and every subscriber is covered by our Performance Guarantee. The system is supported from 9AM to 7PM PST 365 days a year and you are encouraged to call as often as you have questions.

You will be required to read our general instructions before you begin filling in your data and there is detailed information about each screen on the screen you're working by simply clicking the Help icon at the top.

The program is easy to use, accurate, affordable, accessible, supported and guaranteed. It's simply the best open to buy plan available. We will contact you as soon as we received your information. Please be complete.

Subscription Form

Subscription Form

All fields required
City
State/Province
Zip/Postal
Sending