A long time ago, I coined the phrase, “Buying the right items brings in the customers, but buying the right quantities brings in the profits.”  And, of course, it’s still true.  Most retailers have little trouble finding great items to fill their stores and enchant their customers.  You know your customer, their tastes, their buying habits better than anyone.  The problem comes when too much is purchased to meet the demand.

When retailers get to market their senses are on overload because of all the great merchandise available.  The reps are all telling you that every item is a “must have” and that if you don’t buy heavily you will miss sales.  So, what else can you do but load up?  That’s the problem in a nut shell because when you go to market or see a rep in your store without a buying plan based on anticipated sales and desired turn rates you will buy too much.  And, too much of a good thing is a bad thing.

Previously we talked about missing some sales and it’s still true.  Merchandising is all about flow and it’s impossible to create and monitor that flow without an open to buy plan (OTB).  When you have your OTB plan in place, you will be a more discerning buyer.  Instead of buying everything you find appealing, you will learn what is available and buy the best of it to meet your dollar plan.  And since your plan is based on your projected sales and your desired turn rates, you will always be buying the right quantities and that will bring in the profits.

What do you think?


Subscription Information

By filling out the form below, you are merely indicating your interest in becoming a subscriber to myotbplan.com. The cost per store is $150 / month and includes 30 departments. Additional departments are available at 10 departments for $25/month.

We will call you (if you are in the US) or email you with additional information and ask for your credit card information as the subscription cost is charged to your credit card automatically every 30 days.

There is no contract and every subscriber is covered by our Performance Guarantee. The system is supported from 9AM to 7PM PST 365 days a year and you are encouraged to call as often as you have questions.

You will be required to read our general instructions before you begin filling in your data and there is detailed information about each screen on the screen you're working by simply clicking the Help icon at the top.

The program is easy to use, accurate, affordable, accessible, supported and guaranteed. It's simply the best open to buy plan available. We will contact you as soon as we received your information. Please be complete.

Subscription Form

Subscription Form

All fields required
Address
Sending